Like with most businesses, Google is always rolling out new things to improve user experiences. Most of these advancements are meant to ensure the user gets exactly what he or she is looking for. If your site has just taken a nosedive, you have no reason to throw in the towel – you can always do something to remedy the situation. This means staying away from lazy SEO practices like keyword stuffing and article spinning among others.
Special algorithms determine search engines results. However, Google’s recent developments not only rely on algorithms but evaluation by real people. This team is responsible for analyzing web pages based on how well they answer the search engine query and rank them accordingly. In light of this, here are some developments every website owner should get right to compete effectively.
Use of Organic Keywords
Years back, keyword density was the real deal. However, this brought issues with keyword stuffing, which often meant that the customer found it difficult finding what they want. Modern SEO practices require you to start focusing on the organic flow of words. The best way to go about this is to avoid thinking about single keywords but other synonyms and related phrases.
Quality Content
The major emphasis today is placed on organic keywords. This implies that traditional article generation methods like article spinning have taken a backseat. Instead, it is imperative to focus on having well-written and informative content. Think about writing relatively long content – more than 500 words, and leverage on the power of audio-visual elements.
Endless Affiliates
Affiliating marketing presents a real way of making money online. However, you need to know how to get this right as google new algorithms have a way of penalizing sites with huge number of affiliates. Instead of just using affiliates, take advantage of the power of linking your site to some authority sites you consider valuable to your readers.
Ease of Accessing Information
Ease of Accessing InformationAnother important factor to consider is the ease at which visitors to your site. When a user clicks on a link in your page, see to it that she is able to get exactly what he or she wants. Avoid taking them to a list of links, which might be penalized by Google.
Making a name online requires you to up your game and play by the rules. Since you cannot cheat your way to the first page, the best way to go about this is by investing in the services of SEO Birmingham experts. Step up your game and Google will be happy to reward you accordingly.…